The recruitment world is a challenging one and more than ever before there is a real sense that candidates have expectations that must be met by recruiters and employers. There is more power than ever before in the candidate’s hands, even at times where unemployment levels are high, and that can only be a good thing for both employers and employees over the long-term. There has been a real transformation over the past decade or so, especially as the economy has struggled, but a candidate-driven market has risen during this time and it is more important than ever before to match the expectations of candidates.
If you do not match the demands of those candidates who best suit your company and the vacant roles that you have advertised, you are unlikely to be able to recruit them, instead losing out to those companies that can match the demands and expectations. Without the best talent, your company can suffer slowly over time, especially if you do not also have a good policy in place to retain the services of your best current employees. It should all interact with each other, your business being a great place to work and a great place to want to work.
It isn’t always about solely salary. The best candidates want to take on responsibility, to know that there is a clear pathway to a future career within your organisation, continuous professional training that improves their individual skill set, as well as daily perks and other benefits that they might expect should you hire them. All of this should be set out during the recruitment process, enticing the cream of the crop in your industry to want to come and work for your company.
Think about the entire recruitment policy and process that you currently have in place. Get feedback from recruitment agencies and candidates who you have interviewed in the past (both successfully and unsuccessfully) to see where you can improve the process. Make sure that the candidates feel valued, even at this early stage in the process. They will quickly see that you have created a work culture that involves everyone and makes them feel part of the narrative of the brand, this is a really enticing prospect for many candidates. Be open and responsive to any queries before and after an interview with a candidate, demonstrating that you care about what they have to say.
There are many things that you can do as a business to put in place a system that rewards your employees and makes sure they want to work for you and that they will consistently work hard and to a high standard. You must meet the expectations of your employees, and this begins during the recruitment process itself. Utilise the experience and industry know-how of a specialist recruitment agency and you can help improve the entire application and interview process for all candidates. With just a few little tweaks and changes to how you recruit, you can ensure you are hiring the best candidates to work with you for the long haul.